We study the masterful business strategy of KISS in building a successful promotion and licensing machine that built their global brand.

Learn how they threw out the traditional industry playbook and created a trend-setting new architecture for how music could be played, recorded, and presented in concert.

by Scott Campbell Program Director, Garage to Stadiums music history podcast Follow GTS on Apple or Spotify podcasts Download our curated playlist of Paul McCartney on Apple or Spotify OR at the bottom of the article Access this episode's transcript Follow GTS on Instagram, on X and on LinkedIn When The Beatles broke up in 1970, it marked the end of one of the most influential songwriting partnerships in modern music history. What followed between Paul McCartney and John Lennon was not a...