We study the masterful business strategy of KISS in building a successful promotion and licensing machine that built their global brand.

Learn how they threw out the traditional industry playbook and created a trend-setting new architecture for how music could be played, recorded, and presented in concert.

by Scott Campbell Program Director, Garage to Stadiums music history podcast When The Beatles broke up in 1970, it marked the end of one of the most influential songwriting partnerships in modern music history. What followed between Paul McCartney and John Lennon was not a prolonged feud, but a concentrated burst of tension, legal conflict, and musical retaliation in the early 1970s. This “post-Beatles cold war” peaked between 1971 and 1972, eventually gave way to a genuine personal...